Integrated Marketing & Communication Specialist (Contractor Role) – Standard Bank Group
Job Description
Employer Overview
Standard Bank Group operates as a prominent financial services institution focused on Africa while maintaining a significant presence internationally. The organisation provides diverse career development pathways alongside collaborative experiences involving industry professionals. Serving customers ranging from private individuals and small enterprises to wealthy families and massive global corporations, the enterprise remains dedicated to fostering advancement throughout the African continent, delivering substantive value to consumers and neighborhoods, and establishing meaningful career purpose.
Role Purpose
The incumbent will execute successful Integrated Marketing and Communication initiatives for designated business units, geographic segments, product lines, or coverage areas. Responsibilities include guaranteeing unified and harmonized promotional execution spanning advertising, direct outreach, and online promotional mediums to present a unified narrative to intended groups. Additionally, the role involves advancing promotional distinction, creativity, alliances, and teamwork within the business division while maintaining compliance with enterprise benchmarks.
Qualifications and Experience
Candidates must possess a primary academic qualification within Business Commerce or Marketing. Applicants need a minimum of five years of practical background handling senior-level stakeholders, formulating strategic promotional plans, and executing impactful campaigns. A deep comprehension of the banking and financial sector is required, encompassing consumer habits, competitive landscapes, and industry shifts. The position necessitates demonstrated capability in utilising marketing technology tools such as automation platforms, customer relationship management software, metrics utilities, and campaign management systems. Professionals must showcase a track record of formulating imaginative, client-focused campaigns across online networks including social platforms, electronic mail, content creation, search engine optimization, and search engine marketing. A metric-focused perspective using analytical insights to gauge effectiveness is essential, alongside strong organizational abilities to handle competing priorities in a fast-paced environment. Cross-functional teamwork skills are critical to ensure promotional efforts align with overarching commercial targets.
Competencies
Behavioral strengths encompass radiating assurance, cultivating expertise, adapting to shifts, producing concepts, communicating effectively with others, and evaluating information. Technical abilities involve agency strategy oversight, information interpretation, brand activations, campaign management, conducting investigations, media mix formulation, digital advertising, public relations, omnichannel coordination, and budgetary oversight.
How to Apply
Submit your application through the employer’s application page: Apply now.
