Job Description
Company Overview
Standard Bank Group operates as a prominent Africa-centred financial institution with a strong international presence, providing diverse career pathways alongside industry-leading professionals. Serving diverse segments from everyday retail customers to massive multinational corporations, the organisation remains dedicated to fostering sustainable economic expansion across the continent.
Position Overview
The appointed individual will drive the execution and refinement of comprehensive online marketing and outreach initiatives across designated sectors, geographies, and product portfolios. By leveraging analytics, consumer insights, user experience frameworks, and machine learning capabilities, the specialist will enhance audience engagement, elevate campaign effectiveness, and achieve commercial objectives while maintaining brand consistency and embracing modern technological advancements.
Core Responsibilities
- Plan and execute multi-channel digital campaigns tailored to specific business units and target markets.
- Utilise analytics, metrics, and artificial intelligence models to optimise customer journeys and track commercial impact.
- Manage diverse digital assets including web platforms, social channels, email campaigns, and search optimisation initiatives.
- Handle multiple concurrent initiatives, manage competing priorities, and collaborate with multidisciplinary squads.
- Engage senior leadership stakeholders to shape aligned promotional strategies.
- Leverage marketing technology stacks, customer relationship platforms, and automation tools to streamline operational workflows.
Job Requirements
- Possession of an initial undergraduate degree focusing on Marketing or Digital Marketing.
- Prior certification focusing on Artificial Intelligence represents a distinct advantage.
- Between five and seven years of practical background in crafting creative promotional campaigns, managing web and social platforms, and applying analytics to gauge success.
- Demonstrated history of handling concurrent assignments, adhering to strict timeframes, and partnering across departments.
- One to two years of exposure interacting with senior executives to formulate strategic communication roadmaps.
- Familiarity with marketing automation software, analytics dashboards, and the broader financial services sector dynamics.
How to Apply
Submit your application through the employer’s application page: Apply now.
